Ten years ago, 1.4 billion people were active on social media. Fast forward to the present day, and we are at an impressive 3.96 billion social media users – isn’t that crazy? It is everywhere! And it can be accessed by almost everyone with the simple click of a button (or the tap of a screen). 

Sitting on the train on the way to work? How about a scroll on Instagram?

In between meetings? Let’s see what’s happening in the world of Twitter.

Straightening your hair in the morning? Tik Tok is calling my name.

Waiting for the kettle to boil? I wonder if there’s anything interesting on Facebook.

At a point during the day, and usually more than one, we all open up our phones and find our thumbs automatically reaching for a social media application without a second thought – it has become a part of all our lives, and it gives us access to a whole tonne of information. 

That is the very reason why all businesses, no matter how big or small, need a social media presence; preferably on more than one channel too. Why, you ask? Let me explain.

Although social media isn’t always the most reliable source of information (fake news), it can be extremely useful to gather information and gain insight. It has become perceptible that people don’t like to waste their time, so social media influences a lot of decision making. 

An example of this is if somebody is looking for a place to book a meal for their birthday, a lot of people may head to different Instagram pages of various restaurants to scout through their posts (and tagged posts) and decide if they like the look of the medium-rare rib-eye steak they have to offer. If they can’t find the place they’re looking for on Instagram? Red flag. Their search for the restaurant in question will stop there, and they’ll move on to the next one on their list.

Almost everyone is on social media, so if you aren’t, people may raise the question of “why?”. Giving people the opportunity to get an overview of your business, who you are, your values and what you’ve got to offer is incredibly valuable, not just to you but to them also.

But it isn’t as simple as posting a few meaningless posts here and there, in a nutshell, it’s about developing a marketing persona and keeping it consistent, re-inforcing your brand and its values at every opportunity and becoming a reliable platform that your consumers can go-to for the latest updates and to ask any questions. Head to my services page here to find out more about how I can help your brand blossom in the world of social media, or head here for my blog post on the dos and don’ts on your social channels.

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